IDS Center Clocktower Kiosk
The IDS Center had several goals in mind when looking to replace a static kiosk located in its famed crystal court:
Goal #1: Reinforce the image of the IDS Center as the center of commerce and culture in Minneapolis in a modern, technologically driven fashion.
Goal #2: Provide retail and office tenant amenities to strengthen relationships with those stakeholders.
Goal #3: Provide valuable and time critical information to visitors through innovative content design and delivery.
AlivePromo was sourced to deliver a digital signage solution to meet those goals and more.
Design to Sign Digital Signage
AlivePromo worked with IDS Center management to develop a plan that complimented the building architectural features. Extensive pre-planning was conducted with relevant stakeholders and developed with those stakeholders in mind. Site studies and traffic analyses were performed and guided the development of the fixture and content.
The result was a 2-story kiosk with seven 65” LCD screens. The top screens feature rotating promotions for IDS retailers, with eye-catching 3D transitions.
The interactive section at the bottom of the kiosk features a user-friendly interface with community events, traffic, weather, skyway, and retail information.
Content is managed and delivered through AlivePulse, AlivePromo’s web-based fulfillment system that allows IDS to update promotional and kiosk content on the fly.
