AlivePromo was sourced to provide a digital signage network after MinuteClinic decided to look for a communications vehicle to raise awareness within the retail stores and pharmacies where its branches are located.  A new retail service, MinuteClinic also wanted to educate consumers about the kinds of treatments it provides and the process for receiving those treatments.

Retail Digital Signage

With the communication goals of awareness and education in place, AlivePromo designed a point-of-purchase digital signage solution for wall areas near MinuteClinic entrances. 

As more of an indoor billboard than a television screen, content was designed with foot traffic patterns and sight line distances in mind.

Content explained MinuteClinic procedures while informing potential customers of the illnesses it treats and the prices it charges.  Animated, dynamic content helped MinuteClinic break through POP clutter and grab the attention of pharmacy shoppers.

In addition to content strategy and creation, AlivePromo performed installation coordination, player configuration, equipment procurement, staging and fulfillment from headquarters in Minneapolis.