Digital Signage provider AlivePromo was sourced by Steiner + Associates to accentuate their concept of  "place making" at Bayshore Town Center, one of the many Steiner public spaces where AlivePromo has installed a digital signage network.

Digital Signage Solution

Building on a solution for Zona Rosa Town Center, AlivePromo worked with Steiner to define objectives and plan how best to communicate to Bayshore stakeholders through sign placement, by measuring car and foot traffic patterns, evaluating weather and sunlight feasibility, among other variables.

With clear communication goals in place, AlivePromo implemented a mix of innovative and traditional digital signage, installing and networking outdoor kiosks and indoor digital signage throughout the property, which has over 1.2 million square feet of retail space. The network, featuring 46” NEC LCD screens, displays animated and video content for Bayshore events and promotions. Advertising space on the network is also available for purchase and helps support costs.

Content is managed and delivered through AlivePulse, AlivePromo’s web-based fulfillment system that allows Bayshore to update playlists, schedule by group, daypart, and make content adjustments dynamically - and collaboratively with Steiner where appropriate. Ongoing creative, scheduling, monitoring and maintenance are performed by AlivePromo from its Minneapolis headquarters.