After noticing that a small format LCD screen would fit perfectly into the marketing window of Coca-Cola vending machines, AlivePromo contacted Coca-Cola Enterprises to explore marketing and advertising opportunities.

After agreeing that the concept was viable, CCE executives identified several marketing initiatives in which the vendor digital signage could be used effectively.

University of Minnesota

At the University of Minnsota, which has over 50,000 undergraduate and graduate students, there were over 20 key vending machines located in high traffic corridors and walkways.  

AlivePromo and CCE teamed with U of M dining services to promote retail openings and hours, important public service messages, and Coca-Cola products targeting students.  Trivia and other interactive entertainment was provided by AlivePromo to captivate interest.  

Minnesota State Fair

Every year Coca-Cola is a big part of one of the biggest state fairs in the country.  AlivePromo teamed with AliveCompanies member Promotion Resource Alliance to coordinate a sidewalk art exhibition and a bottle sculpture contest.  The exhibit and sculpture contest were promoted on Coca-Cola vending digital signage throughout the fair grounds.