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AlivePromo is deploying more and more Direct View LED projects. It’s latest project at 1500 Market St (Centre Square) in Philadelphia illustrates perfectly how Direct View LED can be integrated into existing lobby architecture. The technology, which most people know from stadiums and visiting Times Square or Las Vegas, is now increasingly going indoors . Resolutions are good enough to be seen decently from just a few feet away, which means we are not limited to the traditional 16×9 screen in close up digital signage situations. We like to say, that if you see video walls with seams, that is old school! We can now cover surfaces with HD lego-like screen segments without worry of x and y limitations.